S1E37 - How Lobbying Really Works: A Practical Guide for Business Owners with Nicholas Prytherch
Meghan sits down with Nicholas Prytherch—a seasoned lobbyist who’s worked across local, state, and federal levels—to demystify how policy gets made and how smart companies protect their interests. Nick explains the mechanics of lobbying (who does it, when you need it, and what it costs), the real differences between local, state, and federal engagement, and why education before legislation keeps knee-jerk rules from hurting jobs and growth. He shares playbook moves any operator can use: spotting bills early, building the right coalition, framing “unintended consequences,” and turning complexity inside the Capitol into clear actions for your business. Whether you run a single location or a multi-site operation, this is a practical primer on getting a seat at the table—without hiring a Fortune 100-sized team.
What You’ll Learn When to engage: issue triggers, timelines, and red flags Where to engage: local vs. state vs. federal (and why state often matters most) How to engage: coalition building, message discipline, and cost-smart options Measuring impact: what success looks like beyond a single bill
Ultimately, Nick makes it clear that lobbying isn’t about backroom deals—it’s about ensuring lawmakers understand the real-world impact of their decisions. In today’s environment, industries built on innovation—especially in healthcare—are advancing faster than most policymakers can follow. That gap creates both risks and opportunities: without advocacy, knee-jerk rules can stall progress, but with the right strategy, anyone—from an individual professional to a multinational conglomerate—can have a voice in shaping policy. Done right, lobbying protects innovation, safeguards jobs, and creates the conditions for sustainable growth.
About Meghan’s Guest Nicholas Prytherch serves on the Advisory Board of the Medical Aesthetics Advocacy Council (MAAC), where he brings deep connections in Washington, D.C., to help members gain direct access to key policymakers and legislators. In addition to his advisory role, Nicholas is President of Mid Pacific Management, where he oversees a revenue portfolio of more than $400 million. His expertise spans strategic planning, regulatory compliance, and business development—experience that enables him to guide businesses through complex regulatory landscapes. Nicholas holds an MBA from the University of La Verne and is currently pursuing a Doctorate in Organizational Change and Leadership at USC. . As part of the Advisory Team at MAAC, Nicholas is advocating on behalf of med spa owners, clinicians, and emerging wellness businesses to ensure they have a seat at the table as new regulations take shape. Whether you’re running a single location, testing new technology, or managing a multi-site group, MAAC delivers the kind of lobbying protection usually reserved for large corporations—yet at a membership-level expense.
For members, that means peace of mind knowing your investment, your license, and your business are represented. To learn more or connect, visit maacus.com or follow @maaccouncil on social media.