S1E30 - From Pageants to Policy: Amber Hulse on Winning Against the Odds
What does it take to unseat an eight-year incumbent as one of the youngest women ever elected to the South Dakota State Senate? Amber Hulse shares her path—from growing up on a ranch in a veteran family, to Georgetown Law, to becoming a freshman legislator—and how her early commitment to service shaped everything that followed.
In this episode, host Meghan McNulty speaks with Amber about what prepared her to lead, how she developed a compelling message, and why diverse voices—especially young women—belong at every decision-making table. Amber reflects on the challenges of fundraising, navigating criticism as a young, unmarried woman, and the real issues she’s working on, including property tax reform and election integrity.
A Georgetown Law grad and former Miss South Dakota and Miss South Dakota USA, Amber opens up about balancing her legal career, public service, and a life in the spotlight—all while staying grounded in her mission. Whether you’re building a business, interested in legislative journeys, or just learning to trust your gut, Amber’s story offers inspiration and practical applications for business owners and emerging leaders.
Key Takeaways You don’t need a legacy to lead. Amber didn’t come from a political family—and she didn’t wait for permission to step up. Her story reminds us that if you see a gap in leadership, you can be the one to fill it, even without traditional credentials or a well-known name. The power of clear messaging. Amber credits much of her campaign success to refining her “why.” Whether you’re pitching investors or selling a service, a sharp, compelling message makes all the difference in gaining support. Preparation beats perception. As a young candidate running against an incumbent, Amber faced doubts—but her deep prep, internships, and legal experience earned her respect. Diverse perspectives drive better outcomes. Amber highlights the importance of generational, gender, and professional diversity in decision-making. Fresh perspectives often lead to smarter, more innovative solutions. Burnout is real—balance matters. Despite her full plate, Amber is honest about the mental toll of juggling public service, law, and life. Her reminder to stay grounded, prioritize values, and not tie your identity to a title is advice every founder or leader should hear.
This conversation is a must-listen for emerging leaders, entrepreneurs, and anyone who’s ever been told they’re “not ready.” Amber didn’t wait her turn—and her story may spark the next step in yours.
About Meghan’s Guest State Senator Amber Hulse is a rising Republican leader and attorney, currently serving as one of the youngest legislators in the country as a State Senator in South Dakota. Raised on a hunting ranch in Hot Springs, her dedication to service was deeply influenced by her father, a 100% disabled Vietnam veteran.
Amber graduated Phi Beta Kappa, Summa Cum Laude from the University of South Dakota and earned her law degree from Georgetown, where she served as President of the Federalist Society. Her political experience includes positions with the White House, U.S. Senate Judiciary Committee, and state and federal offices across the country.
She’s also one of only four women to hold both the Miss South Dakota and Miss South Dakota USA titles.
Currently, Amber is an associate at Dhillon Law Group and the youngest Republican woman ever elected to South Dakota’s State Senate. She’s passionate about empowering conservative women and bringing fresh leadership to public service.
To learn more or get in touch, visit amberforsouthdakota.com or email Amber.Hulse@sdlegislature.gov. Follow Amber on Instagram