S1E31 - Your Brand, Your Ideas, Your Asset: What You Must Know About IP Protection

On this episode of Business Talk with Meghan McNulty, IP attorney Omid Khalifeh joins Meghan to explore how founders, creatives, and even physicians can (and should) protect their intellectual property—from brand names and inventions to digital content and trade secrets.

Whether you’re building a business or building wealth, your intellectual property is part of your legacy. Meghan and Omid break down:

• The critical mistakes founders make by skipping early trademark and patent protection
• Why you don’t need to “build it” to protect it—and when your ideas become vulnerable to the public domain
• How social media influencers, doctors, and celebrities are turning their names into protected assets
• The role of patents in the biotech space—from medical devices to gene therapy—and how physician-inventors are protecting their work
• The growing risks around cyberattacks, trade secret theft, and international IP disputes
• Key takeaways from landmark IP cases—like Alice Corp. and the Crocs design patent ruling
• How IP strategies align with long-term value creation—even if you’re thinking about succession, asset protection, or wealth transfer

If you’re creating something of value—whether it’s a brand, a business, or a body of work—this episode will help you understand how to protect it now and ensure it supports your long-term goals. Intellectual property isn’t just a legal matter—it’s a business asset, and often a cornerstone of your legacy.

About Meghan’s Guest Omid Khalifeh is the founder of Omni Legal Group, an intellectual property law firm based in Los Angeles. With a background in neuroscience and deep experience in patents, trademarks, copyrights, trade secrets, and cyberlaw, Omid advises clients ranging from startups to Fortune 500 companies.

He holds a B.S. in Neuroscience from UCLA and earned his J.D. from Chapman University School of Law on a full tuition scholarship. A published author (The Gene Wars: Science, the Law, and the Human Genome in Loyola Law Review), Omid is frequently invited to speak at national conferences on developments in IP law.

Want to connect with Omid or learn more about protecting your ideas? Visit omnilegalgroup.com or follow him on LinkedIn